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Madrid, March 31, 2025. Last Thursday night, the 17th edition of the Fortius Awards, promoted by the Spanish Association of Customer Relationship Experts (AEERC), together with its partners GoContact and ON Soluciones and with the collaboration of ESIC Business & Marketing School and IFAES, was held at the Casa de Burgos (Madrid).
The gala began with the words of Mª Luisa Merino, manager of the AEERC, who welcomed the attendees and insisted that “recognizing those responsible for providing the service for their effort, perseverance, training and quality is not only fair, but necessary. Thus, the Fortius Awards represent the impulse that companies seek to materialize this reward”.
In this edition, the jury has not had an easy time choosing, first the 23 finalists and, subsequently, the seven winners among the 17 participating companies, due to the high level of the 96 applications received. Among the finalists announced on March 10, was Konecta - a world leader in customer experience solutions (CX) and digital services - the company with the most finalists in this new edition. Specifically, six professionals were nominated, as follows:
The three winners received a trophy, a diploma and the Fortius seal, as well as a training scholarship to attend the Higher Program in Customer Service Management taught by ESIC Business & Marketing School and AEERC.
For her part, María Jesús Beguer, Director of Konecta Spain, insists that “our talent is a key factor in driving Konecta's transformation, especially in the moment of evolution in which we currently find ourselves. The commitment, dedication and effort of our teams are essential elements to drive continuous improvement in the development and evolution of the service”. In this sense, the company sees the Fortius Awards as a recognition of the work of its professionals, as well as a lever to promote training as a tool for professional development.
The event concluded with a speech by José Francisco Rodríguez, president of the AEERC, who stressed that “in the world in which we live, which is advancing at a dizzying pace, our aim is to promote these awards to show, in the form of talent, the optimism and enthusiasm for the future of our sector and our professionals”.
Konecta is a leading innovative global service provider in customer management business process outsourcing, with 120,000 passionate employees working in 30 languages across 4 continents and 26 countries. Focusing on the unique needs and opportunities of each industry, Konecta offers a full range of end-to-end customer management solutions – including acquisition, retention, customer service, technical support, and collection – all based on a sustainable business model. These services are built on a portfolio of world-class expertise covering customer experience and process management, digital solutions and cutting-edge technologies. Headquartered in Madrid, Konecta delivers global revenues of approximately €2 billion with more than 500 clients, covering some of the biggest names in telecoms, energy, banking, mobility, retail, and e-commerce.
Rina Porta Salvago
Head of Reputation